Branding
Step 1 - Defining the problem and understanding the goal
We begin a logo design project by asking questions such as, How does your company differ from its competitors?, What keywords should best describe your new logo?, or What type of logos typically appeal to you?, answering these questions will help us to arrive at the best possible logo quickly and efficiently.Step 2 - Research
We begin researching the client's company and competitors to get a better feel for their market – this helps in the overall look and message the final logo conveys.Step 3 - Inspiration
Every so often We’ll flip through some logo design books or online logo galleries to get the creative juices flowing.Step 4 - Sketching and mind mapping
This allows us to get our brain moving in the right direction and get down as many ideas as possible.Step 5 - Digital implementation
After We’ve seen some sketches starting to come alive and take form, We then take our ideas to the computer. Our software of choice is typically Adobe Illustrator for creating logos.Step 5, 7 and 9 - Client feedback
Working closely with our clients is not only essential to our business, but without a doubt helps in the process of creating a logo that represents them and their company.Step 6 - More digital implementation
After some client feedback We tend to head back to the computer and make changes or provide additional samples. This gives us the chance to take in more ideas from the client and understand their vision more clearly after the initial feedback.Step 8 - Color and typefaces
After We are at least 80% satisfied with the logos We have designed We play around with color combination and font variation. We typically provide our clients with at least 3 different logo samples, each having color variations and typefaces that work well with the mark and company’s message.Step 10 - Final revisions
After the client comes to an agreement of the best overall solution for their logo, we will go in and make any additional minor changes we feel are neccessary, if need be.Step 11 - Delivering the files (EPS, JPG, GIF, TIFF)
Whether you are printing high quality, adding a logo to a website, or inserting your company logo into a Word document, there are various file formats that should be used over the other. An EPS file, or Encapsulated PostScript file, is a versatile vector format of your logo. In other words, you can resize your logo as big or small as needed without compromising the quality of the logo. Although it cannot be scaled to a desired size like that of an EPS, JPGs and GIFs are great and preferred for internet use. A TIFF, or Tagged Image File Format, is a widely supported file format that works in just about any program. A TIFF is of higher quality than JPG or GIF, but not vector-formatted like an EPS.Are you ready to begin? Contact Us
Double IntegrationEmail: info@DoubleIntegration.com
Phone: 408-761-0895